What are some reasons to buy a website? Investing in niche websites and blogs can be a great business strategy.
Of course, you could start your own and grow it from scratch, but it’s no secret that that route will take a lot of time. There are many reasons that people buy and sell websites.
Read on to find out why investors are currently buying blogs.
7 Smart Reasons to Buy A Website
Written by Theresa G.,
1. It’s Ready To Go
If you’ve started a blog before, you know the work that goes into getting it set up.
You have hosting, domains, WordPress, themes, plugins, design. Getting it all up correctly can take some time, especially if it’s not something you are good at.
And then there’s the months or years of time it takes to create quality SEO-rich content, grow an audience, create digital products that the audience will buy, grow the traffic and email list….
The list of to-dos goes on and on!
When you buy a website whether it’s a starter or established site, you get to bypass that whole process.
You can, of course, change what’s there if you want, but you can also just start working with what has already been set in place.
This means you can spend more time on monetization and traffic right away, instead of having to spend time on setup.
It also means you can start working on making back your money on your investment right away.
2. Instant Income Stream
Buying an established website that is currently making money, means you are immediately adding an income stream to your business.
It also means you may have an easier opportunity to increase that income quickly, as it’s already proven to make money.
In some cases, having an instant income stream means that you can cover the expenses of purchases the business right away and start making back your investment.
It will also give you the freedom to add in other income streams that are not being used.
3. Build Your Portfolio
If you already have built sites before or own multiple sites, buying a niche blog can help you diversify your business with a different niche.
Niches can be seasonal and have different times of the year when they are more profitable.
When you buy a website that does well when your other sites don’t can help even out your income over the year and make it more predictable.
It also is another way to diversity in the event that your other blogs may encounter unforeseen problems, like how travel blogs were impacted during Covid.
If you love running blogs, but don’t want to put in the work of growing it from scratch, buying a webiste can allow you to run another blog without the start-up time.
4. Bypass Google Sandbox
New sites tend to take time to rank in Google.
Google needs time to trust your site before it will start sending traffic to it. In many cases, it can take 6 months to 2 years before you can start to see traffic coming from search engines.
When you buy a website that has been around for a couple years, and it’s a quality site, Google has already decided to start trusting it.
Instead of having to wait months for your new content to rank, it could be potentially way less time.
Since growing traffic is needed for whatever monetization strategies you want to use, being able to get traffic from Google quickly will help you to start making back your investment sooner rather than later.
5. Potential Passive Income
One of the best reasons for owning a blog is the potential for passive income.
Now, it won’t be completely passive in that you could literally do nothing and still expect the blog to return a consistent profit month after month.
You will have to put in some work upfront to ensure that it can become passive over time.
Once it is established, however, the upkeep can drop down to a couple hours a week, making the return you get on your time quite attractive.
When your blog consistently gets traffic from Google, you can rely on your site to perform consistently.
This can give you room to work on other projects or even not work on it at all and still see consistent profit.
This is especially true in niche sites, where your main traffic source is Google and not social media sites that need to be consistently updated.
6. Business Investment
A major reason to buy a website is to look at it as a business investment.
If you have bought or sold a blog before you know that blogs typically go for 24-36x their monthly profit.
Buying a website is an investment. You can grow your investment and then re-sell again for a higher price.
Plus you also get the benefit of the monthly cash flow it produces while you are growing it.
Blogs can be are a great business to add to your portfolio. They often have high-profit margins and low expenses.
You also have a great potential audience rather than if you were running a local business.
7. Increase Your Brand Authority
Blogs can be a great addition to an already established business.
If you have a website for your business, but no blog, you could be missing out on a great way to get traffic to your site.
Buying a blog in the same niche as your business is a great way to bring two businesses together.
Say you had a site that sold baseball equipment, and you bought a blog with sports tips.
Now you can pitch all of the readers that come to you for sports advice with the equipment you have.
This is a great free way to bring traffic into your business.
Or, let’s say you are a health coach. You can buy a health niche blog with years of content, slap your name on it, and BOOM instant health coach authority.
There are so many different niches of blogs right now, that it wouldn’t be hard to find something that would complement your already established business and help it grow.
In many cases, blogs usually come with an email list, which means you also have access to a customer list of people that will let you contact them about what you offer.
7 Smart Reasons To Buy A Website – Conclusion
There are so many great reasons to buy a website, and so many ways it can help grow your business when you are clever.
Whether you only want one blog, you want to have a portfolio of websites, or you’d like it as an extension of your existing business.
Buying a website is a great way to grow a business that produces income with a potentially high-profit margin.
It’s also a fantastic way to diversify your portfolio as it can be sold again down the road, and for a profit if you grow it right.
Now, take a look at our available websites for sale.