Skill-Trek.com is an educational membership business where families subscribe to get life skills curriculum for school-aged children. The business has been earning $30,886 annually.
Life Skills Educational Membership Business For Children & Young Adults
This business has been active since 2017, and offers two products:
- A membership-based site offering a life-skills curriculum for ages 5 through young adult.
- And a life-skills curriculum that is packaged in a downloaded PDF.
The sales pages at skill-trek.com are the main focus, but there is also a blog that is used to drive additional traffic to the sales pages, at skilltrekker.com.
The sales landing page is hosted by Ontraport, which hosts the e-mail lists, provides automation, the affiliate program, and also provides PilotPress which runs the membership site, a custom-app built on WordPress.
Revenue And Expenses
This educational membership business is earning $2,573 per month average.
Ontraport also works with stripe, which is what the owners use for financial transactions. The Ontraport service is $297 a month. The host costs are $99 a month and that includes 3 databases: skilltrekker.com, affiliates.skilltrekker.com, and members.skilltrekker.com
What’s Included In The Sale
➤ All website files and database (Platform: WordPress.org)
➤ Domains skill-trek.com, skilltrekker.com, affiliates.skilltrekker.com, and members.skilltrekker.com
➤ All website content
➤ Digital Products (courses, ebooks), Membership site
➤ Email list with 6,923 subscribers
➤ Facebook page, Facebook group, Instagram account, Youtube channel, Pinterest account, Twitter account
Q&A And Sellers Notes
This has been a great and growing membership site. Our overhead is fairly low, and it’s steady month-to-month. Everything is automated and we handle all customer service via e-mail. We are even selling into schools. We spent the last couple of years teaching a class at a local non-profit school.
Each semester the class would fill before it was opened to the public. But due to time restraints, we think it’s time to sell to someone who has the resources to really take this program to the next level.
How Much Of An Investment Went Into Starting Skill Trek Up, Initially?
This start-up was managed by a professional team, including a project manager. The initial investment for Skill Trek was well over $100K. The software development alone was $45K. The graphic design work, curriculum development, editing team, studio expenses to film the movies, launch team, etc. make up the remaining start-up costs. We invested our personal funds into it without investors. As for software feature requests, we spent another $1200 into that, but we considered that as part of the start-up as we implemented the change shortly after launch. We’ve learned that there will always be feature requests by customers. It’s awesome when we can implement them, but they’re not necessary.
How much new content is created each year?
Given the subscription model, subscribers expect new content each year. There are currently well over 500 skills in the library, nearly 600. The way it’s coded, the software app will drip a new “core” skill every 1 1/2 to 2 weeks, depending on the level. Trekkers also have access to bonus skills that are readily available. Because the core skills are drip-fed, it keeps the skills fresh. We like to add a few bonus skills to the library each year.
What is the number of currently active subscribers?
We currently have 242 current active subscribers in the software–these make up monthly, quarterly, and annual members. This does not include the lifetime members. We have 1556 Skill Trek Express families (these are one-time purchases). The lifetime membership is a very popular option if you ever wanted to bring that back. We chose to phase it out once Skill Trek Express was ready for market. Families who are wanting the lifetime subscription are redirected to purchase the entire curriculum of Skill Trek Express. That’s $349.95 for a family license and higher for a group license.
How To Buy This Business
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