TinyHumansRead.com is a book subscription box for kids that earned $20,144 in 2019 in recurring subscription revenue.
The sale includes a website, a Cratejoy marketplace listing, over 12,000 email subscribers and more than 4k social followers.
- Niche: Children’s books
- Monetization: eCommerce, Subscription
- Status: SOLD
This subscription box business launched in February 2019 and has since grown to rapidly. Tiny Humans Read is a niche subscription box business offering books for kids ages 0-8.
This subscription box business for sale has an online presence on the Cratejoy Marketplace, prepaid gift subscriptions available through the Cratejoy backend, and a WordPress + Woocommerce Subscriptions powered main site at tinyhumansread.com
Also included is a thriving influencer network of #bookstagram influencers managed on a private Facebook group who consistently drive traffic and sales to the site as well as an affiliate program through Cratejoy.
With very little competition and the opportunity to work directly with book publishers, this is a unique opportunity.
Current Subscriber Total Between Cratejoy and WooCommerce Backends = 127 active and 21 paused (with the potential for reactivation by the customer)
Retention and Churn on Cratejoy:
The TinyHumansRead.com website gets10,000 monthly page views.
Revenue & Expenses
This subscription box business for sale earned $20,144 in 2019 in its first year in business.
The monthly expenses are:
- $39 (Cratejoy)
- $800-1200 (Average cost of goods)
What’s Included In The Sale
➤ All website files and database (Platform: WordPress)
➤ Cratejoy Marketplace listing with a 4.8 out of 5 stars rating
➤ Domain TinyHumasRead.com
➤ All website content
➤ Social accounts: Facebook page (1,392 people like this likes) & Instagram account (2,700 followers)
➤ Email list: 12,000 subscribers
➤ All photos from a professional photoshoot
➤ Box template design
➤ Influencer Group on Facebook with Established Network of Brand Ambassadors and Affiliates
➤ In-house Affiliate Network Program
➤ Spreadsheets with auto-updating formulas to help new owners plan books to be included and see real-time estimates for ordering and shipping
➤ Other highlights: Coveted reviews on My Subscription Addiction (they are no longer accepting new boxes for review)
Opportunities for Growth:
- Affiliate income through Amazon books
- Sponsored posts on the blog, email list for publishers and authors
- Better utilizing #bookstagram and #kidsbookstagram communities on Instagram and YouTube
- Currently gaining about 4-10 subscribers per week; additional marketing and advertising in the small niche market is a huge growth opportunity
- Heavily promote prepaid gift options; baby book box is the most popular gift
This business has sold. Contact us with any questions, and to inquire about purchasing any of our other listings below: